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Archive for April, 2010

Green Packaging Market for Food and Beverage Worldwide

April 28th, 2010

Sustainable Green Packaging Market for Food and Beverage Worldwide, 2nd Edition

Food and beverage packaging is one of the most significant components of the packaging market, for which the U.S. is the largest global market. Growth of food and beverage packaging is approximately 3% annually, with the market is being driven by important innovations and technological developments. Packaging for foods and beverages is primarily designed to preserve and protect the contents; secondarily, it serves as a marketing tool to attract consumers. Today’s innovations add a new dimension-environmental concern. ( http://www.bharatbook.com/Market-Research-Reports/Sustainable-Green-Packaging-Market-for-Food-and-Beverage-Worldwide-2nd-Edition.html )

Once thought of as only recycling, sustainability refers the entire life cycle of products. Considerations of packaging’s sustainability include analysis of source materials, the manufacturing/production processes and technologies, transportation and distribution, and end-of-life scenarios. Sustainability is a relatively new issue for the industry, in which key players acknowledge being in the early stages of the learning curve. At the same time sustainability policies are nearly universal among packaging companies, which are sensitive to the environmental, economic, regulatory, and public image aspects of the issue.

Sustainable (“Green”) Packaging Market for Food and Beverage Worldwide, 2nd Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Sustainable (“Green”) Packaging Market for Food and Beverage Worldwide, 2nd Edition offers.

Report includes the five packaging material categories: Paper, Plastic, Metal, Glass, Flexible

The report presents industry historical statistics (2003-2008) and forecasts to 2013 for sustainable food and beverage packaging production for both the U.S. and international markets. It also includes data on global municipal waste production and recovery data. The report identifies key drivers of and trends affecting the marketplace, discusses marketing and distribution challenges, profiles major manufacturers, and examines end user attitudes and behaviors.

How You’ll Benefit From This Report

If your company is involved with the packaging industry, you will find this report invaluable as it provides or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight about sustainability issues not offered in any other single source. You will gain a thorough understanding of the current market for sustainable packaging in the food and beverage industry, as well as projected market demand and trends through 2013.

This report will help:
* Marketing managers identify market opportunities and develop targeted promotion plans that address and incorporate sustainable packaging.
* Research and development professionals stay on top of competitor initiatives and explore demand for sustainable packaging.
* Advertising agencies working with clients in the food and beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Contact us at :

Bharat Book Bureau
Tel: +91 22 27578668
Fax: +91 22 27579131
Email: info@bharatbook.com
Website: www.bharatbook.com
Blog: http://bharatbookresearch.blogspot.com

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Posted in Marketing Management

Tags: beverage food green packaging

Carbon Emissions Trading Markets Worldwide

April 28th, 2010

Carbon Emissions Trading Markets Worldwide

Carbon emissions have been traded, albeit at minor levels, in the over-the-counter (OTC) market since the 1990s. In recent years, significant global governmental involvement in the stabilization of the concentration of atmospheric greenhouse gases has facilitated tremendous growth in the market for carbon emissions trading. The value of the carbon market has grown from $727 million in 2004 to $118 billion in 2008. In addition to the foundational regulatory organizations that have established the framework of the market, and the pre-requisite buyers and sellers, the magnitude and evolving complexity of the global carbon markets has attracted numerous intermediaries, such as brokers, exchanges, aggregators, and financiers, as well as other peripheral participants such as validation and verification, information and analysis, legal, and consulting service providers. Opportunities for market participants are expected to continue to increase as the value of global carbon markets are forecast to grow by 68% per year to $669 billion in 2013. ( http://www.bharatbook.com/Market-Research-Reports/Carbon-Emissions-Trading-Markets-Worldwide.html )

Carbon Emissions Trading includes a broad review of the carbon market. The report provides a discussion of the mechanisms employed in the carbon market and an overview of the market structure and participants. Market demand for carbon emissions allowances and offsets is quantified and projections for growth in demand are provided, along with the key factors influencing this growth. The report also provides profiles of companies active in the carbon market.

Report Methodology

The information in Carbon Emissions Trading is based on primary and secondary research. Primary research entailed in-depth interviews with firms involved in the development of carbon emissions trading regulation, financial companies, and consultants to the industry to obtain information on the developing market and factors shaping the industry. Secondary research entailed data gathering from relevant sources, including government and industry publications, company literature and corporate annual reports.

What You’ll Get in This Report

Carbon Emissions Trading contains important insights and projections regarding the future of this market around the world. No other market research report provides both the comprehensive analysis and data that Carbon Emissions Trading offers. Subscribers will benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit From This Report

If your company is already doing business in the carbon market, or is considering entering the marketplace, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current global market for carbon emissions allowances and offsets, as well as projected markets and trends through 2013.

This report will help:

* Marketing managers understand the market forces shaping the carbon market and identify market opportunities.
* Research and development professionals stay on top of competitor initiatives and explore demand for carbon emissions allowances and offsets.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, product managers, and other colleagues with the vital information they need to do their jobs more effectively.

Bharat Book Bureau
Tel: +91 22 27578668
Fax: +91 22 27579131
Email: info@bharatbook.com
Website: www.bharatbook.com
Blog: http://bharatbookresearch.blogspot.com

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Posted in Marketing Management

Tags: carbon demand forecast market

Small Business Marketing – Timeliness Pays Off

April 26th, 2010

Looking for fresh marketing ideas that will draw customers’ attention like the aroma of homemade cinnamon rolls? Check the news. Current event pairings can make for unique and creative marketing campaigns.

Oregon Urology Institute leveraged timeliness to an impressive turn when it made an appeal to men who settle in front of the TV for two days straight for each round of the NCAA’s March Madness basketball tournament: use the time you spend planted in front of your big screen to recover from a vasectomy.

According to a report on FOXNews.com, the institute reserved 12 slots each for March 19 and 26, the days before two rounds of the tournament. It had filled fifteen slots by March 10, and an institute administrator said he anticipated filling all 24 slots. A sports radio ad promoted a “patient recovery kit” comprising a bundle of sports magazines, a free pizza delivery coupon and a therapeutic bag of frozen peas. Genius.

Consider the time you spend reading the Sunday paper, watching the 11 o’clock news or surfing Internet news sites to be market research, and twist interesting stories into marketing angles. You don’t have to wait for major national events or professional sports tournaments for the chance to promote your business.

Snowstorm on the way? Offer two-for-one DVD rentals, 20% off snuggly blankets, or activity packs for those sure-to-be-bored kids. New obesity report just out? Advertise a “Wiggly Workout” class at your fitness center, just for out-of-shape guys. Big box home improvement store setting up shop down the street? Time to remind the locals about your painting or carpentry services (you don’t think they really want to DIY, do you?).

As anyone with a TV or computer around Super Bowl season can tell you, current events and news stories can spark ideas for fun, unusual and attention-grabbing marketing campaigns. You never know when something that pops up in the news may inspire a marketing idea to pop up in your head. When it does, run with it.

By: Lisa Hoffmann

About the Author:
Lisa Hoffmann is chief copywriter for PRstore, a full-service retail marketing franchise with 41 stores in 18 states. PRstore makes professional marketing accessible to small- to medium-sized businesses by offering products a la carte and eliminating the pricey retainers often required by traditional marketing agencies. For more marketing and business tips, visit the PRstore blog [http://prstore.typepad.com/marketing_made_simple] To take your marketing to the next level without busting your budget, look for a PRstore near you.