Archive for May, 2010

The Multi-level Marketing (MLM) Matrix

May 30th, 2010
The Multi-level Marketing (MLM) Matrix

How a life, business and executive coach can help you see the real world.

What are most multi-level marketing companies selling, is it a dream world or is it reality? Could life, business and executive coaches along with me » Read more: The Multi-level Marketing (MLM) Matrix

Attractive Earning on Management Marketing Jobs

May 30th, 2010

If you want to make money in six figures, then you may think that you have to go for a law firm or you have to go study for many years in medical college or undertake a fancy management course to earn to get that kind of salary.

However, it is not just marketing manager’s job that will pay you a big salary. Surprisingly, there are other kinds of jobs as well which can pay you more than 100,000 dollars. For example, a skilled typist who can type 200 words per minute will be able to qualify as a court reporter. The person who has a highly specialized skill and ability will have a demand for sure including Management Marketing Jobs. This is the reason why it is assumed that a marketing manager’s job will also fetch a high salary.

For court reporters, the median salary could be up to 62,000 annually. In many cities the salary tops up to 100,000 dollars for similar job profiles. However, for example in mining companies, they do not expect a potential candidate to have a college degree. But managerial-level positions are achieved by means of their skills and gradual promotion from the lower position to higher level position. This is slightly different than what may be expected in Management Marketing Jobs.

The mine manager may get a salary of up to 106,000 dollars annually and the duty of the mine manager is to plan the procedures for mining projects. His duty also includes setting up budgets to complete projects on time as per deadlines set by the company. The traditional pressman and the printing plant operators have demand in the market. In the big cities like New York the traditional pressman and printing plant operator may be earning 30 dollars or more for per hour and could earn more by putting in overtime. But these kinds of Management Marketing Jobs require four year apprenticeship at least. Similarly, registered coaches get six figure incomes. The key to get a six figure salary in coaching is find a correct specialty and to stick with this specialty.

The ten jobs which offer six figure salaries could be:

1. Court reporter

2. Professional coach

3. Mine manager

4. Sales person.

5. Truck driver

6. Pressman

7. Technical writer.

8. Restaurant manager

9. Air traffic controller.

10. Elementary school principal.

By: Luward Caro

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Contest Management and Mailings Database Management: A Marketing Plan For Winners

May 29th, 2010

Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing firm has engaged in contests before you already know this, but for those new to the process it seems important to at least go through some of the pitfalls, so you approach your contest fully informed.

What, you may ask, is contest management? Contests basically take care of themselves, right? No. And anyone who believes that is not only in for a world of trouble, but potential legal problems. For this reason, when creating a contest it is essential to create a project team which a specific project leader.

This project team will design the contest, operate the contest, and offer all the contest management support required during the contest period. Among the most important of contest management tools is a mailings database and its management. Almost all contests require the contest applicant to send you something. A form, a box top, the answer to a question, something. And the receipt of all this material must be tracked, so that it can be shown that the contest function according to its rules — if questions are ever raised.

The project manager of you contest management team should appoint a single person to oversee the mailings database management. Like all records management activities this is uniquely important to ensure quality control. You may have the best data entry clerks on planet earth, but even they cannot do their job without a system. You mailings database management team and its leader will create this system, and ensure that it is efficiently and accurately administered.

It is probably best if you offer the mailings database management position to someone in your firm who is an expert in records management. This, for instance, might be a great chance to allow someone in research or even accounting to get a taste of the creative side of your business. Although running a contest is hard work, there is something inherently exciting about it. The promise of prizes. The randomness. The novelty. And because of these factors will believe you will have no problem attracting highly qualified people to the project in-house.

However, if you have no one in-house, we recommend selecting a contest specialist. Although there may be many people outside your firm who could handle contest management or mailings database management, it is always unwise to bring someone new into the equation who is not an expert in the task at hand. A new or temporary employee already has the problems of acclimating to your practices and procedures. In most firms, that can take days, even weeks. There is not need to complicate this process by forcing them to do “on the job” training.

Running a contest can be an exciting prospect. We highly recommend it. However, as we have laid out in this brief article, one needs to understand the importance of contest management and mailings database management. But, if you get this right, and we know you will, your client will be very happy. And so will those contest winners! And, by the way, make sure to send us an entry form!

By: Gordon Petten

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Contest Management and Mailings Database Management