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Turn to Internet Marketing forums and ask help. Let’ s say You offer personal support, exclusive marketing resources just for Your team. Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.1. If you can not create value for your customers, why will they buy from you? Marketing myopia happens when a company pays more attention to the product/service than the value or benefits it offers to the customer. 2. Marketing helps build customer relationships.Everyone put emphasis on the sales staff when it comes to sales. This means you need to maintain the relationship with your current customers in order to lower marketing and sales costs and increase sales.Properly planned and implemented marketing activities are the only real way to build customer relationships. FedEx will have to live up to these expectations of their brand, but their marketing department set the customer up with this image.You must use marketing to establish your brand. Let your marketing tell the story and establish your brand.
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