Here’s a business marketing tip to gain maximum profit from any
product or service in your business marketing lineup, and how
you will gain extreme profits when you follow these 5 simple,
LAZY steps;
1. Look not at what you are offering through your business
marketing efforts – look at WHO WILL BUY your product/service.
Make a picture of your ‘typical buyer’ – who they are, their
age, what they like to do, etc.
This is often known as the ‘target market prospect’, yet, the
more detailed you define this ‘target’ in your business
marketing, the better.
I’ve even gone to the point of giving this ‘target market’
person a name and put a picture up on my computer monitor (find
a ‘friendly face’ on the Internet somewhere and ‘tag’ it as your
target market prospect) – get your business marketing centered
around every aspect of your target – the more you know them, the
easier it is to chat about what they need.
2. Develop a list of your target market prospect’s likes and
dislikes as it would relate to a product/service similar to
yours. (You’ll get a ‘third party’ look at your competition, as
well as some inside looks at their business marketing efforts.)
Consider some questions they would have, or some typical
objections to buying this similar product/service (this may come
from your previous research, or you may have to simply do some).
One way to personalize the business marketing research of your
‘target market prospect’ is to ‘role play’ – think about your
prospect as a good friend that you are having a picnic with (or
even a co-worker at the water cooler, etc.) and in passing, your
friend brings up that ‘similar’ product/service.
What do they say about it?
What are their questions/concerns?
Is there a ‘running joke’ about the competition’s
product/service that defines a hole in their business marketing?
(i.e., “Did you hear about the lady that used X?”)
All these things need to be addressed, and documented.
Let your mind be creative and wander, but keep it to a time
limit – about 15-20 minutes per business marketing ‘play’
session. Think of nothing but this ‘conversation’ during this
creative (often fun) time.
It might even be helpful for you to say everything that comes to
mind out loud during these business marketing planning
sessions(as silly as that sounds, it works…) and record it, as
some of the best business marketing ideas get overlooked when
you are trying to write them down quickly.
Listening back for those ‘nuggets’ might even trigger other
‘bits of business marketing gold’ for you to work with.
3. Figure out how your product/service and business marketing
plan is similar, yet different than the competition. Just how
does your solution overcome all the questions, concerns and yes,
even ‘jokes’ from your target?
If you can’t answer these questions for yourself, how would you
expect to answer them from your prospect?
The beautiful part about this business marketing exercise is
that, if you go through it with commitment, you will already
know the answers to the prospect’s questions BEFORE they ask
them – which quickly eliminates any fears you might have about
talking with them.
4. Continue this simple exercise – every couple days for a week
or so. Giving 15-20 minutes of serious thought to your business
marketing plan and role playing every couple days will stimulate
your conscious mind, as well as keep your unconscious mind
actively thinking about it.
You’ll be surprised at the outcome of taking these steps
seriously.
But be forewarned – you will very likely have a very different
outlook about your prospect after one week of this simple, yet
extremely effective business marketing, ‘target market’ finding
tool!
You will know them as well as you know yourself, so you will be
able to talk with them about things quickly, simply and with the
best, consistent results of your business marketing efforts.
5. Now, take a look at your product/service and business
marketing plan – through the prospect’s eyes (now that you can
clearly see through them…)
Does it fit your prospect’s needs?
Does it answer their questions and eliminate their fears?
Is it priced right for your target prospect?
Is there a market for your product/service other than your
personalized target market prospect? (This step is vital as a
‘reality check” – and one that many business marketing planners
miss)
When you follow these five steps faithfully, you will have
credibility, knowledge and successful long-term relationships
with your customers (who used to be simply ‘target market
prospects’ before you understood the power of this business
marketing tip!).
Steve Majors – To-the-point training and coaching for business
and wealth creation through creative Real Estate investing.
Known as “The Lazy Investor”, with courses and training sessions
to slingshot your success. http://SteveMajors.co
About Author
Steve Majors has owned several successful businesses – even
before his wild success in Real Estate investing. He teaches
others his secrets of Real Estate investing through his very own
LAZY methods (minimum effort/maximum results). Profit from
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http://SteveMajors.com
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-Politowic
In order to generate demand, interpret market or consumer behavior, growth, changes in consumer preferences, etc. you have to measure and have statistics on each and every variable that is relevant to design a strategy or a course of action.
Math is in all of these stages of analysis.