http://www.projectpangea.org/camiant-confirms-leadership-in-policy-control-market Thu, 02 Sep 2010 19:11:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.projectpangea.org/camiant-confirms-leadership-in-policy-control-market/comment-page-1#comment-183 Rani Bala Tue, 23 Feb 2010 07:19:40 +0000 http://www.projectpangea.org/camiant-confirms-leadership-in-policy-control-market#comment-183 I am of the opinion that in food marketing, you are better off with an appealing, homey, over-arching Brand name (Bridgett's Organic), and then a simple, descriptive Product name (Honey, Oat and Nut Cereal, with Dried Fruit!) People find it more wholesome and trustworthy than an overly clever Product name. And if you are aiming for the kids market, then be sure to put some cuddly animal on the packaging. I am of the opinion that in food marketing, you are better off with an appealing, homey, over-arching Brand name (Bridgett's Organic), and then a simple, descriptive Product name (Honey, Oat and Nut Cereal, with Dried Fruit!)
People find it more wholesome and trustworthy than an overly clever Product name.
And if you are aiming for the kids market, then be sure to put some cuddly animal on the packaging.

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