Many of the marketing texts argue that marketing is a logical process with a natural structure which can be viewed primarily as a method of: understanding the marketing environment; using the marketing mix; developing a marketing plan based upon the use of the mix; implementing a plan through a strategy; and finally, using a control method to ensure the strategy is adhered to. This marketing process is reviewed and evaluated regularly and modific » Read more: Marketing Management And The Eu
Archive for the ‘Marketing Management’ category
Marketing Management And The Eu
January 11th, 2011Interim Marketing Managers Mind the Gap
November 26th, 2010While interim marketing managers always claim that ‘delighting’ customers is their ultimate aim, this being the best way to deliver profitable growth, two new pieces of research suggest that most marketing activity is destined to disappoint.
The Promise Index, from brand agency Promise, ranks brands according to the difference between the image they create through advertising and other brand-building activities, and the experience » Read more: Interim Marketing Managers Mind the Gap
Some Of The General Duties Of An Affiliate Marketing Manager
November 11th, 2010There are a lot of expectations when it comes to managing a business and those entire burdens are turned to the affiliate marketing manager. Before proceeding to the duties and responsibilities of an affiliate marketing manager, what are the abilities and skills one should have to qualify in that position?
An affiliate marketing manager must be:
• Creative, detail oriented and organized
• Flexible to be able to work with pr » Read more: Some Of The General Duties Of An Affiliate Marketing Manager
