Different ISP’s have different filters meaning getting your email into the inbox at every ISP can be a nightmare and time consuming exercise. For consumer marketers whose lists could be made up almost entirely of a few ISP’s, checking these before the send is essential.
At Emailcenter we utilised our Inbox Seeding tool to test 128 different email creatives at the major ISP’s to see how many were delivered into the inbox, ju » Read more: 10 Must Have Features in your Email Marketing Software