Zappia most recently worked for a networking marketing firm in Las Vegas, Nevada. Prior to that he owned and operated Simme’s Martini Bar & Restaurant in Lancaster, New York. Zappia attended Medaille College in Buffalo.
“Don’s been a great addition to our staff. He brings a lot of energy to the table and has a passion for the value DirectBuy brings to our members lives,” said Mark Klinger, owner of DirectBuy of Buffalo.
As a marketing manager, Zappia’s responsibilities include oversight of the phone room marketing efforts, lead generation and lead follow up.
“DirectBuy brings an entirely new way to shop for thousands of people and I’m extremely excited to help more people discover the unique opportunity DirectBuy offers,” said Zappia, a Buffalo resident. “Not only do we help people save, but this is a really fun place to work. Mark is a great boss and the people here really do make it a pleasure to come to work everyday.”
Married, Zappia resides in Amherst with his wife Lori.
Since 1971, DirectBuy has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, and accessories, by providing an avenue to purchase directly from the manufacturer. Conveniently located at 4950 Genesee Street in Cheektowaga, New York, DirectBuy offers members a comfortable setting, where they finally have the financial control of buying direct.
For more information on a DirectBuy membership, you can call 716-684-1400 or visit
About DirectBuy
Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers and their authorized suppliers. Buying direct makes members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. DirectBuy has been serving the greater Buffalo area since 2005. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. It’s a comfortable setting, where you finally have the financial control of buying direct. DirectBuy of Buffalo is one of more than 160 DirectBuy showrooms throughout North America.
Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting DirectBuy at 716-684-1400, or visiting www.DirectBuy-Buffalo.com.
To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.
Marketing Management is the most interesting and the most challenging work in a business enterprise it is the department that brings in the money and the department in the business enterprise that touch based with the customers. The marketing concept encompasses three basic concepts. First a through understanding of the customer's needs, wants, and behavior and the development of the product and services of the company to meet these needs. Second emphasis on the integration of the marketing function with research, product development, sales, and advertising to enhance the total effectiveness of the firm. Last attention focused on profit rather than on sales volume. To answer your question the marketing manager has to coordinate all of these activities in his daily work mind you a day is not enough but marketing is interesting, challenging and most of all rewarding.