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	<title>Comments on: Directbuy of Buffalo Hires Don Zappia as Marketing Manager</title>
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		<title>By: Kelli :]</title>
		<link>http://www.projectpangea.org/directbuy-of-buffalo-hires-don-zappia-as-marketing-manager/comment-page-1#comment-124</link>
		<dc:creator>Kelli :]</dc:creator>
		<pubDate>Tue, 02 Mar 2010 08:02:40 +0000</pubDate>
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		<description>Marketing Management is the most interesting and the most challenging work in a business enterprise it is the department that brings in the money and the department in the business enterprise that touch based with the customers. The marketing concept encompasses three basic concepts. First a through understanding of the customer&#039;s needs, wants, and behavior and the development of the product and services of the company to meet these needs. Second emphasis on the integration of the marketing function with research, product development, sales, and advertising to enhance the  total effectiveness of the firm. Last attention focused on profit rather than on sales volume. To answer your question the marketing manager has to coordinate all of these activities in his daily work mind you a day is not enough but marketing is interesting, challenging and most of all rewarding.</description>
		<content:encoded><![CDATA[<p>Marketing Management is the most interesting and the most challenging work in a business enterprise it is the department that brings in the money and the department in the business enterprise that touch based with the customers. The marketing concept encompasses three basic concepts. First a through understanding of the customer&#039;s needs, wants, and behavior and the development of the product and services of the company to meet these needs. Second emphasis on the integration of the marketing function with research, product development, sales, and advertising to enhance the  total effectiveness of the firm. Last attention focused on profit rather than on sales volume. To answer your question the marketing manager has to coordinate all of these activities in his daily work mind you a day is not enough but marketing is interesting, challenging and most of all rewarding.</p>
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