DALLAS, TX–(Marketwire – November 5, 2009) – e-Rewards, Inc., a leading online market research panel provider, released the results of a new survey that pulsed senior business decision-makers on the effects of the recession to their companies and their view of economic recovery in 2010.
The survey was conducted among 529 business decision-makers in USA, Canada, Mexico, UK, France, Germany, and Australia, using e-Rewards’ proprietary online research panels. Among a cross section of senior business decision-makers, over three quarters were Managing Directors, Chairmen, Presidents, CEOs, COOs, Board Members or Owners, and all were either the primary decision-maker or actively involved in making decisions for the company with a minimum of 100 people. A third were from companies employing more than 1,000 employees. As a result, respondents were able to reveal intimate details about their companies.
Drastic Action to Counter Deep Global Recession
The survey confirmed that the effects of the recession have been felt globally, with at least two thirds of senior decision-makers in each of the seven countries confirming that their companies had been adversely affected by the economic conditions. Specifically:
Actions Taken in 2009 Companies Adversely Affected by the Recession (77% of all companies) Cut spending on travel & entertainment 72% Reduced number of employees 57% Reduced bonus payments 49% Postponed major capital investments 47% Reduced employee hours / overtime 36% Postponed acquisitions 31% Discounted products or services more than usual 29% Closed some operations 21% Reduced some basic salaries 21% Some employees taking unpaid leave 16%
Signs of Recovery
Despite the adverse effects to date, a third of business decision-makers feel that there has either already been some recovery or that they expect to see recovery by the end of 2009. And a further 35% expect there to be some recovery in the first half of 2010. The outlook does vary by country, with UK businesses least likely to have either seen any significant recovery or expect to see this in 2009.
% of Companies Either Already Seen, or Expect to See Recovery in 2009 Canada 49% USA 32% Australia 32% Germany 29% Mexico 25% France 21% UK 20%
2010 Business Planning
While there are signs of recovery, business leaders remain somewhat cautious when planning for 2010, with 44% planning for some growth, but just over a third expecting 2010 to be similar to their actual 2009 performance.
About e-Rewards, Inc.
e-Rewards, Inc., based in Dallas, TX, is the largest “by-invitation-only” online research panel provider, serving nearly 1,000 research firms. With millions of panelists, the e-Rewards® opinion panels provide research firms with quality respondents — enabling them to interact with real consumers and business decision-makers. Launched in 1999, and named for the past three consecutive years by Inc. magazine as one of America’s fastest growing companies, e-Rewards has offices located in Dallas, London, Los Angeles, New York, Paris, Frankfurt, San Francisco, Chicago, and Seattle. For more information, visit www.e-rewardsresearch.com.
Thank you for using your expertise to help others like me, great stuff
Marketing Dictionary: baby boomers (these would be your senior group)
People born between (and including) 1946 and 1964. After American soldiers returned home from World War II in1946, the United States experienced an explosion of births (hence the name baby boom) that continued for the next 18 years, when the birth rate began to drop. In 1964, baby boomers represented 40% of the population, which means that more than one third of the population was under 19 years of age. In the 1990s, approximately 76 million people in the United States were born in the baby boom years, representing approximately 29% of the country's population. Since baby boomers make up such a sizable portion of the consuming public, their spending habits and lifestyles have a powerful influence on the economy.
If you put baby boomer in your search you will find more information then you will ever need, one thing is for sure they have the most money to spend