Essential Marketing Concepts and Frameworks
This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.
Rating: 
(out of 3 reviews)
List Price: $ 14.95
Price: $ 15.43
Review by T. Waters for Essential Marketing Concepts and Frameworks
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Excellent book regarding strategic marketing concepts. This book provides an in-depth look into all the latest and traditional strategic marketing strategies that are use in today’s fast moving business world. The case studies are hard hitting. The book is well written going into the limitations to the applications of each marketing concept. For anyone who is attending a good MBA program I recommend this book highly.
Lastly, what is most impressive about this book is the definition sections breaking down what is what. It even shows the analytical theories in all their vast uses.
Bottom-line, buy it. I read this book at least once a week. It is a personal lifetime reference for me now.
Review by O. F. Cagirgan for Essential Marketing Concepts and Frameworks
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“Essential Marketing Frameworks and Concepts” is providing the key marketing frameworks and concepts necessary for marketing analysis in a very clear and structured way. I believe, this book is a must-have for the libraries of managers, management consultants, and marketers.
Review by D. David Bew for Essential Marketing Concepts and Frameworks
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This is effectively a glossary of marketing terms that includes a few formulas (more explicitly fractions) to explain the definitions. The review below and the promotional copy make it sound like the actual text. I gave it three stars because it provides little value-added. You can look up this information on Wikipedia faster than you can thumb to the page.