Small business marketing is a passion of mine! It is very exciting especially when you start to see results. When a customer says “I saw you on top of Google and went to your website, then I did a search on YouTube and you came up 1st there, after that I called a sign on the side of the road, that was you too, I figured i had no choice where I was going to buy… Who does your small business marketing? and you say, I do… It makes you feel good.. all the way to the bank…
Search engines are the best place to start when you begin your quest for the best small business marketing ideas. Google gets most of the traffic and their results are sent to many other search engines. Getting on the 1st page of Google is really much easier than you think…
There’s a friend of mine that owns a business near mine and as a result of using these simple ideas he was listed on the 1st page of Google in 2 days. He landed a $3600 job as a result of his efforts. This small business marketing stuff not rocket science, it’s just following a proven system that works.
If you are looking for small business marketing ideas, in specific geographical locations, then Google Local is quick and easy way to start. This is the listing on the top of google when you search for a local listing like (Hot Tubs Minneapolis) there is a map on the left with businesses on the right. Google Local is a great website marketing strategy because, its easy, free and fast.
There are a few tricks I have figured out over the years with Google Local , like how to show up for more than just one city. This is the best place to start for online small business marketing for local results.
PPC (Pay Per Click) is another service that is offered by Google and great for small business marketing. The “Pay” part shouldn’t scare you because you have complete control. You pay $5 to start and choose the areas you want your add to show up. You can choose 10 miles around your location, or a metro area, or state or country..
With PPC you can write unlimited ads and Google rotates them automatically so you can see which ones are getting the best click through rate. You can then delete the losers and keep the winners. You can set a budget anywhere from $5 and up or you can set a monthly budget of $300 per month. PPC has been a very important strategy for my small business marketing.
I’ve spent $52,000 with Google since January of 2005 and it is hands down the best and easiest small business marketing I have ever done. The cool part is I have never spoken to anyone that works for Google. I actually have never had to email them either… I do get a Christmas card from from Google each year. Tip: Again there are a few tricks with Google PPC that can save you money and time setting up your account. In summary this is the quickest way to increase website traffic and learn cutting edge tactics about small business marketing…
About Author
Joe White is a business owner and expert in online business marketing. Visit his website that offers 18 easy to follow local small business marketing videos. He also offers a free 5 day e-course that is packed with little known techniques to market your business online Go To: http://googlesecretsforsmallbusiness.com/
Nice vid. I rated your video too. Check out my videos on auto detailing and tell me what you think.
-Politowic
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Math is in all of these stages of analysis.