Despite the popularity of social media sites, marketing with email is still an effective way to build your business online. Marketing surveys project that email marketing will generate over 7 billion dollars this year. Here are some reasons why you should still utilize this form of marketing in the world of Web 2.0.
Conversations Marketing with email allows you to continue the conversations started at social media sites. It provides a direct and measurable way to strengthen relationships and build brand loyalty with less distraction. Consistently reaching out to potential clients through email will create customer awareness that keeps your company top of mind.
Conversions The beauty of social media sites can also be viewed as its downfall-being a dynamic platform. The latest buzz can change within a matter of minutes. Current events and trends can cut into your exposure and render your marketing efforts less effective on these sites. Even savvy business owners find it difficult to continuously create marketing messages that beat out the latest news story. With that said, marketing with email expands your opportunities to convert potential prospects. An email marketing campaign only enhances social marketing plans.
Customization With the current email software tools and services, you can get in-depth metrics about your readers that’s harder to extract from social media properties. Business owners who strategically utilize email marketing can gain an edge on the competition by creating customized campaigns based on this data. Customer profiles means profits. Email metrics is one of the easiest ways to build those profiles. Targeted marketing through email makes it easier to know what offers get better responses.
Cashflow The phrase “money is in the list” has become a mantra in marketing circles. Even more, money is in the right list. What’s the right list? A list of customers who want what you’re offering and can act on the offer. Social media sites are great for quickly building a large audience interested in your business. However, constantly pushing promotions is frowned upon in the community. Email marketing can filter your general social media audience to identify those who wants to purchase your services. Once you identify this group it’s easier
By: Keisha Foster
About the Author:
Keisha Foster is an online marketing strategist, whose web savvy will position your business to attract more leads and customers online. Certified as an Inbound Marketing Strategist, through Hubspot-an industry leader in web marketing-her specialty is in developing measurable marketing campaigns using SEO.
