Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!
That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).
For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.
If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.
Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.
And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.
Here are a few words on Why PR is important.
Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?
The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.
PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds.
PR done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.
And remember, it’s FREE!!!!
Watch the video related to marketing project
Online persuasion and New Media Marketing experts Deborah and John Paul Micek judge the final week of the Project Blogger contest sponsored by Active Rain Real Estate Network. This is what happens when you have creativity + passion + a consistent strategy. Watch and see the ideas you can get to attract more visitors to your site. And learn what one visitor limitation you need to respect if you’re going to get people to take the action you really want.
Help answer the question about marketing project
How can I impress my boss on a marketing project involving the creation of a list of potential customers?I have a huge list of people and their positions in the company they work for. Most of the companies are not-for-profit and the people on the list are generally in executive or leadership positions. My job is to compile a list of their contact information, specifically their email and work phone number. I would like to go above and beyond his expectations of the project. One possibility I have thought of is also inserting a little sentence about how the comapany can benefit from our service. I am new to the company and it is a small stat-up: I would like to make a good impression, but considering the length of the list, I need to consider how I can make it quality work and manage to complete the task in a reasonable amount of time. Any suggestions at all are welcome and I appreciate all positive responses. Thanks a lot.
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The Marketing Buzz are Small Business Marketing Experts and offer all types of Marketing Services to Help You Grow Your Business.
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I am of the opinion that in food marketing, you are better off with an appealing, homey, over-arching Brand name (Bridgett's Organic), and then a simple, descriptive Product name (Honey, Oat and Nut Cereal, with Dried Fruit!)
People find it more wholesome and trustworthy than an overly clever Product name.
And if you are aiming for the kids market, then be sure to put some cuddly animal on the packaging.