Turn to Internet Marketing forums and ask help. Let’ s say You offer personal support, exclusive marketing resources just for Your team. Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.1. If you can not create value for your customers, why will they buy from you? Marketing myopia happens when a company pays more [...]
Viral Advertising Case Study: Good results or Failure?
by adminI have been thinking lately about hair salon marketing. Right up front let me just say that finding a GOOD hair salon requires a little luck. The question still remains…how do you find a good hair salon? I was in desperate need of a hair cut. The woman who did my hair, and if I recall correctly, she was the owner of the hair salon, after completing the hair cut, hands me a mirror, spins the chair around and loudly proclaims for all to hear, “Oh, you look so much better”. When the time came around for another hair cut, [...]
