So often, we get ourselves tied in knots dreading a particular project. You know you need to get it done, but the dread keeps you procrastinating. Organizational gurus tell you to “break it up into steps,” or “imagine how you’ll feel when it’s done.” Those people don’t have your projects glaring them in their faces, so what do they know. I have your solution. You need to delegate it effectively. Notice I didn’t say just delegate it. Here are some tips from both sides of the marketing project delegation fence.
My Project: My Vision – When a project is looming you are probably in one of two places. You either:
1) Know exactly what you want in the end, but haven’t a clue how to get there, or
2) You’re at a complete loss and need someone to guide you.
In each case you need clarity before you can expect someone to provide you with positive results. If you don’t know what you want, how the heck can you expect us to provide it? You need to get a clear vision of what you want, don’t want, examples of what you like and don’t like, and what you want this project’s completion to provide for your company and/or clients. We are not clairvoyant.
Clarity Comes without Instructions – After clarity, can you delegate the goal not the process? Some projects require a certain step-by-step process, but marketing projects often are best left to the person you delegate it too. The person that takes your marketing project is most likely better at that task than you or you wouldn’t be procrastinating it in the first place. We put off what we **** doing and are not good at. It’s hard wired into our brains. Delegate the “what” not the “how”.
Don’t Set-It-And-Forget-It – You still need to be available for regular meetings and material requests. The worst thing you can do is to delegate the project, have one strategy meeting and then take a vacation. In those first weeks you can bet that marketer is going to need more information from you. We need enough information to understand the product, formulate the USP and drive a powerful campaign to your target. It doesn’t matter if we are web developers or PR specialists. We will need to have a way to communicate with you and will check that our progress is moving forward in the manner you need.
Prepare For Fresh Material – Success comes from your preparation and communication with the person doing the project. But remember, this is a marketing expert you’re working with. They are looking at your project from the prospect’s perspective not yours. What they come up with may shock you. Most of us good ones look at your product from your client’s eyes. That’s a skill you probably don’t have or it’s clouded by your position. Remember to delegate the goal.
By: Paula Pollock
About the Author:
Paula Pollock is Director of the Pollock Marketing Group: helping business owners attract consistent client with less effort using her step-by-step proprietary program that simplifies and automates your marketing. To receive her F.R.E.E. Report, “7 Client Attraction Secrets That Will Double Your Income,” and her weekly articles on attracting more clients with less effort to dramatically increase your income every month, CLICK HERE and sign up. http://www.paulapollock.com
