Ridge Technology Marketing specialises in helping technology and software companies to use market research to market and sell their solutions more effectively. The following samples of sales opportunities driven by technology market research illustrate just how effective this method of market research can be.

Sample 1:

Country                          UK                                              

Company                        On File

Industry                          Warehousing

Turnover

Employees                     350

Number Sites                  1                       

Telephone                       On file

Contact Name                 On file                

Contact Title                            

DDI/Mobile                      On file

Fax                         

Email                             On file                

Web Site                        On file

Date Identified:                29th August 2008

Lead Expires:                   

Project Summary:

The Client is currently using a bespoke ERP solution among 50 users and intends to replace the existing ERP application. The Client is open to evaluating various ERP solutions and has expressed an interest in MS Navision. It is envisaged that the new ERP system will commence implementation circa Jan.09. There is a budget available for this implementation but it has not been disclosed. There is future opportunity for a Warehouse Management System for the Client.

Sample 2:

Country                          USA    

Industry                          Medical Device

Turnover                          Unknown            

Employees                     600+

Number Sites                  6

Telephone                       On file

Contact Name                On file                

Contact Title                   IT Manager         

DDI/MobileFax               On file

Email                            On file                

Web Site                       On file

Date Identified:               18th August 2008

Lead Expires:                 20th November 2008

Project Summary:

The Client has 9 companies and requires a global ERP solution. The Client is predominantly Microsoft based and is currently launching a MS CRM solution globally. The emphasis for this project is on an ERP implementation in the US and North American market with the remaining global offices thereafter. The Client is considering both an upgrade of the existing MS Dynamics NAV ver 3 to Dynamics AX as well as a replacement of MS Dynamics NAV. The proposed ERP system should include MRP, Order Processing, Logistics, Automated Purchase Order Processing and automated personal expense and credit card management. The Client is also looking at a Financial Reporting tool, possibly third party to incorporate consolidated accounts as well as the 9 individual company accounts.

When implementing technology market research it is important to consider the primary objective of the research campaign. Is it to understand customer needs, understand product performance or to generate sales opportunities. The above samples had a singular goal of generating sales opportunities for clients and the campaign criteria for this was very clear. Clarity of campaign objectives in technology market research is the key to success.

About Author

Michael Kelly is the founder and CEO of Ridge Technology Market Research. Ridge Consulting is a Technology Market Research Company focused on helping technology companies with their market research needs in Europe and North America. The company provides a range of IT lead generation and IT Pay Per Lead services. Contact: Michael Kelly Ridge Technology Market Research +353 91 444 124 mkelly@ridgebusiness.com

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About Author

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What is a Marketing Plan?
A marketing plan consists of a list of actions needed to attain marketing targets. It might be for a product, a service or a brand. There are marketing plans for short term targets – 1 year, and long term goals – five years.

A marketing plan could be part of an overall s-plan-for-a-home-business-venture/” target=”_blank”>business plan format. A good marketing strategy is the bedrock of a good marketing plan.

Why does a Home Business necessitate a Marketing Plan?
A marketing plan can assist a home business venture owner to focus his marketing efforts. It ensures methodical technique to providing products and services to fulfill and satisfy customers’ needs.

How to formulate a Marketing Plan
Drawing up a marketing plan is not that cumbersome. Center on the content and do not fret about the writing style. Center on the targets and the efforts required to attain them need to be stated clearly in the marketing plan. Take note that a sound marketing plan sets clear, realistic, achievable  and measurable targets. It should contain deadlines, a budget and allotment of  responsibilities.

Marketing Plan Outline
A common marketing plan outline might consist of these topics:

Current Market Analysis
Explain the current market condition which the business is in. It can later be used as a benchmark to tweak the marketing plan in the future. By using a marketing plan SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and also the PEST (Political, Economic, Social, Technological) analysis tools, write a brief description of the current product or service available, the marketing boons and obstacles the business might chance upon. Ponder over the threats posed by competitors and also study other factors that might affect the business in the year to come. This may aid in the development of strategies in the future.

Target Market
Definitely every product or service requires a market. This explains why customer analysis in marketing plans is essential to its success. The product could be directed at the online market as well as the offline market. It could be targeted at the general public or it could be targeted at a niche market. For an online market the analysis should include reasons why people shop online. Once a target market is determined, write a target market profile based on demographics and include selection benchmarks.

Marketing Objectives
Express the company’s marketing targets for the coming year. The goals should be specific, realistic and measurable in order to gauge the marketing progress. Avoid vague statements such as, “Increase indoor sales.” Incorporate specifics instead – “Increase indoor sales by 25%.”

Strategies to Achieving Objectives
If the marketing aim is to boost indoor sales by 25% then a strategy must to be formulated to meet this objective. For example, there could be special a promotion for walk-in customers. This promotion can be marketed through an emailed weekly newsletter to buyers. The strategies should be extensive and cover the 4P’s of marketing – Price, Product, Place, Promotion.

Marketing Budget
Exercising marketing strategies to reach marketing objectives costs money. Create a breakdown of marketing concerned expenses associated with the strategies. Have a look at the numbers and decide if it is too large a figure. Do not be afraid to lower or revise the budget until a practicable figure is attained.

Keep in mind that a marketing plan has to remain an ongoing process throughout the life of a business venture. Marketing plans should be adaptable to changes in environment so as to remain relevant. 

About Author

Brad Keet is an entrepreneur and Internet junky. Brad invites you to journey with him as he forays into the world of online home business and other things of interest to 20 somethings. For more of Brad’s take on things, log on to www.fromhomeeveryday.com

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Market research gives businesses essential information on customers, competitors, and market. Most businesses claim to understand the value of this research because they are using this information to sell their product to their clients.

Market research is just as important for international business. And even more so…

Your success in foreign markets will depend on your international market research. It is especially important during your business planning phase.

Reasons For International Business Planning

There are two main reasons to be very thorough when researching your international markets. During this planning phase you need to learn:

• what you can hope to accomplish
• what to not to do and avoid cross cultural blunders

The Difference In International Market Research

The difference between domestic and international market research is the importance of the smallest details and the differences in the smallest details can influence your success.

Different cultures respond differently to your product, your marketing, your business. This implies more than simple interest in your product. Some markets may actually use your product differently than you expect. You need to know exactly how each of your markets respond to your product, your company, your marketing.

Cross cultural communication differences will influence everything you can think of and more. If you are not intimately familiar with the cultures you are targeting plan for surprises.

Schedule More Time For International Business Planning

This is why it is essential to have a strong international market research strategy. Here is what to do:

• Schedule more time researching prior to any launch.
• Continue with your international market research.
• Diversify your research channels.
• Use web marketing to stimulate international market feedback.
• Question everything possible.
• … And be methodical.

Market Research For Online Businesses

International web marketing allows you to jump into sales faster than ever before. In fact, if you have an online business you might even get non-domestic sales without doing anything in particular to sell your products abroad. But don’t make the mistake of not implementing good international business practices.

You can easily set up a new market research strategy in parallel with your current business.

Once you start getting sales inquiries internationally, start researching those new markets. This will allow you to see your potential international business opportunities.

Remember, you can’t rely on analyzing your online international sales alone. Only by researching your market can give you the whole picture.

Continuous Market Research

It’s important to actively carry out your market research continuously throughout all of your online sales and marketing efforts. This is key to developing your business internationally.

Internet can be an easy solution and an essential part of your expansion plan… only if you do sufficient international market research. Don’t simply put your order page up and sit back.

• Create your website to help you in your information.
• Set up a good tracking tool to measure your results.
• Direct your international market research based on your measurements.
• Start an international market research plan.
• Add a little web marketing to get more market feedback.
• Continue researching all of your markets.

You will learn how to develop your markets internationally, and what to not do. That is why market research is so important and is one of the foundations for successful international business.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business.

About Author

Cindy King
Cross-Cultural Marketer & International Sales Specialist

Over 25 years field experience in aligning cultural offers for international sales.

International content strategy
Custom publishing in English to build international markets B2B international lead generation

40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
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An internet marketing plan is as salient as your entire marketing program and the product you promote. Without a plan, a marketer would not have any means of determining which way to go and which target market would best fit in the product promotion. It is like going in a battle without gears and ammunitions and going on a foreign country without maps or guides. Likewise, with internet marketing you cannot move forward if there would be no engine in the form of marketing plan to run your business. Therefore, there should always be a well planned, designed and put into action marketing plan.

To provide you with some of the best ways to start with your internet marketing plan, the first thing you need to employ is to set up a goal for your online marketing venture and determine your objectives. These points are necessary since you would provide yourself the extent of how much you are willing to give to make this dealing a successful one. This will also serve as foundation and major determinants if your business will fail or come to thrive.

Next thing you need to consider is to properly identify your audience or market. You should very well know your product and what type of people will benefit from this. Therefore, your target market should predominantly be on your marketing priority list before moving on to other areas of the program. Determining your target market would also mean considering factors like the group’s demographics, age, status, the market’s buying behavior and a lot of other factors that will serve as the common resource of making the plan a successful one.

Once you have come up to know your market, the next thing to consider is to design a site that will be of best interest to your target audience. This includes the site’s interface, the design, style and everything that will lure more possible clienteles. The site to be launched should also pose a good impression towards online visitors and should establish trust and professionalism. This way, you would generate great numbers of clients to become loyal consumers and come back for more purchase.

The third most important facet of an internet marketing plan is to generate the proper execution towards excellent marketing sales. This involves a marketer’s strategy of how will the product be as appealing as any other lucrative products and services on the net. This is the goal of affiliate marketing – to sell and this does not mean minor takings as this talk about significant and considerable revenues.

Online marketers involve in this type of money making scheme generates a productive and effectual internet marketing plan to boost their business sales. While some fail to take high regards on this matter, its significance determines how well you will be an effective promoter and marketer of an affiliate marketing product.

To conclude, internet marketing plan should begin with a blueprint of accounts that will serve as your guidelines towards a successful venture at present and embark on other online marketing business in the future.

About Author

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