If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for four years, I have seen my share of marketing plans. Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce.

The irony is that many of the expensive marketing plans end up on a shelf and rarely get implemented. The simple plans, if researched a » Read more: How to Develop a Marketing Plan