marketing project » Business Marketing http://www.projectpangea.org Sat, 17 Dec 2011 10:04:05 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Building Your Business Marketing Plan and Referral Marketing System http://www.projectpangea.org/building-your-business-marketing-plan-and-referral-marketing-system http://www.projectpangea.org/building-your-business-marketing-plan-and-referral-marketing-system#comments Mon, 05 Jul 2010 23:37:19 +0000 admin http://www.projectpangea.org/building-your-business-marketing-plan-and-referral-marketing-system

Recently I had a conversation with a client about their business, their marketing plan and their referral system. Their question was, Should we be working by referral only, or should we consider other aspects of marketing? My feedback was simple; you should not be doing either with out a plan.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.

How does your marketing plan relate to your business plan, your mission statement or your vision statement? Your company’s business plan provides the environment in which your marketing plan must flourish. The two documents must have continuity between them according the American Marketing Association.

Inside your marketing plan, you look at all aspects of how you get your message to prospects that might be in need to your product or service. For instance, you may have advertising as one of your marketing activities. Under advertising you may have, TV, Billboard, Coupons, Radio, Google Ads, and so forth. For each of those you need a budget, a timetable to implement, a system to measure results, and a target market.

Your referral system should be part of your overall Marketing Plan. Unfortunately, most people do not have a plan for referrals. They might implement a reward system for people or customers who send them referrals and they stop there.

A good referral system should have a target market, a timetable for implementation, a budget, a training system for your referral partners, and a system for tracking your results. Your referral-marketing plan should be part of your over all marketing plan.

Should you be By Referral Only that is really a question that you must ask yourself. There are many business professionals who are by referral only, because they know they have plenty of work, many good clients and they know that referred clients have a longer shelf life, spend more money and are more likely to refer others to them.
Building your business by referral takes more time than money. (remember time is money) Relationships and trust take time and cannot be rushed or bought. Advertising, PR, and many other forms of marketing take more money than time. Both must have a plan. Building your brand and your business takes a combination of both.

Business must stop letting referrals happen by accident, and they need to look beyond the “customer referral” to actually developing a plan to find, train and reward referral partners. Having a quality referral marketing plan will increase the quality and quantity of referred prospects. Organization like the Referral Institue work with business across the nation to develop their Referral Maketing Plan while the American Marketing Association supports a variety of professionals who can help a business develop their marketing plan.

If you are a new business owner or an established business owner, make sure you have a plan and review it often.

By: Hazel Walker

About the Author:
Hazel M Walker, owns three award winning franchise’s. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She teaches Business Owners how to harness the Science of Referrals to leverage their networks and work smarter not harder. Hazel is a published author in New York Times best sellers Masters of Networking, Masters of Sales and Women Like Us. As a member of the National Speakers Association she travels the world speaking to businesses and women’s organizations on the topics of networking to create a life you love. http://www.bni-indiana.com – http://www.referralinstitute-in.com

]]> http://www.projectpangea.org/building-your-business-marketing-plan-and-referral-marketing-system/feed 0 Business Marketing Has Changed Drastically in the Last 50-Years http://www.projectpangea.org/business-marketing-has-changed-drastically-in-the-last-50-years http://www.projectpangea.org/business-marketing-has-changed-drastically-in-the-last-50-years#comments Thu, 20 May 2010 12:02:23 +0000 admin http://www.projectpangea.org/business-marketing-has-changed-drastically-in-the-last-50-years

Many entrepreneurs will tell you that amongst their strong suits is their ability to market a product or service. And yet, I feel often they do such an injustice to the entire of concept of marketing, what it means, the tradition behind it and the true value. If I might be so bold, I would like to recommend a book that will best illustrate my points here:

“Marketing and Distribution Research” by Lyndon O. Brown, PhD. – 1955.

This is a very old book and of specific interest to a life-time studier of marketing. The author the methodology; the science of marking and distribution research. And he uses the scientific methods of the time throughout the book. In Part I of the book he describes the importance of such research, how one needs to approach organizing their data, the types of methods that can be used and the scientific methods behind them.

If one is to truly understand the reality of marketing research then they must understand some of the history behind the science or art. In Part II the author introduces chapters on:

Marketing Research Procedures The Situation Analysis The Informal Investigation Planning the Formal Research Project Preparation of the Forms for Collecting Data The Principles of Sampling Planning the Sample for Market Research The Final Plan Collecting Marketing Data Tabulation and Analysis Interpretation Presentation of the Results and Follow-up

You can see by these titles that the author takes marketing a lot more serious than marketers of today do. Of course, information is now abundant, yet, much of the information is not really correct, do you know the difference if you do not verify?

The author goes further on describing other types of research for business such as; motivational, operations, distribution, sales, advertising, product, trends, and industrial and institutional marketing research. Do I recommend this book to you?

Well it depends if you are deep thinker or a shallow, just shoot from the hip type. It is in my personal business library, I learned a lot from it, things that most marketers never consider are in this 515-page book. Please thin about what I am saying here and honor the profession of marketing. Sincerely, Lance.

By: Lance Winslow

About the Author:
“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.

]]> http://www.projectpangea.org/business-marketing-has-changed-drastically-in-the-last-50-years/feed 0 5 Ways To Improve Your At Home Business Marketing And Attract More Prospects http://www.projectpangea.org/5-ways-to-improve-your-at-home-business-marketing-and-attract-more-prospects http://www.projectpangea.org/5-ways-to-improve-your-at-home-business-marketing-and-attract-more-prospects#comments Sun, 04 Apr 2010 00:42:24 +0000 admin http://www.projectpangea.org/5-ways-to-improve-your-at-home-business-marketing-and-attract-more-prospects 5 Ways To Improve Your At Home Business Marketing And Attract More Prospects

One of the vital aspects of growing a home business is marketing. Too many overlook this and the truth is, if you are not promoting, you’re dead in the water.

Network marketers need a steady flow of prospects to survive and finding an at home business marketing solution is key to their survival. It doesn’t need to be complicated. The best and most cost effective way of promoting is article marketing.

Articles are priceless as a promotion tool for your business. Did you know unlike a paid campaign which ends once you stop paying articles continue marketing for you long after you’ve written them. We call them our own team of salesmen which keep flying the banner for us years after being published.

If you think you cannot write then think again. In this article, we outline some writing tips to help boost your at home business marketing efforts.

1. Create a steady and consistent schedule. Unless you are producing a consistent stream of content promoting your business then you’ll get haphazard results. We suggest you produce at least ten articles a month for your network marketing business.

2. Make a commitment to write on one or two particular days a week. Writing ten articles a month is not a massive task. It’s just over two per week. Make one day a week your writing day. If you produce ten pieces a month then that will give you 120 articles for the year all doing one thing, promoting you and your MLM business.

3. Set yourself a challenge each time you sit down to write. That is, to create some urgency, give yourself a set amount of time to write the article. For example, if you think you can produce it in 30 minutes then challenge yourself to create it in that time. It’s amazing how efficient your brain becomes when it is given a time and end goal to meet.

4. Create a list of topics ahead of time you’re going to write about. That is, produce a list of keywords around your business. When you’ve done this, then come up with at least two secondary keywords for each main word. Knowing what you’re going to write about ahead of time simply cuts out any chance of wasting time and procrastination.

5. Organize someone to become you’re accountability mentor. This is a great process and will have a big impact on your at home business marketing efforts. It works simply by stating your goals for any given day or month to someone and then checking in with them to declare your work. Your accountability partner needs to be someone you don’t like letting down; even someone you fear a little as this can really kick your urgency mode into high gear.

About Author

Want a step-by-step training program of the above steps? Then take a free tour of the Renegade Professional . Join the top 5% of network marketers making money. Take a free tour of the Renegade Professional and put your network marketing lead generation on steroids!

]]> http://www.projectpangea.org/5-ways-to-improve-your-at-home-business-marketing-and-attract-more-prospects/feed 0 http://www.projectpangea.org/406 http://www.projectpangea.org/406#comments Thu, 18 Feb 2010 16:48:39 +0000 admin http://www.projectpangea.org/406

This article is about a controversial 100 Million Dollars Secret Business Marketing Book, written by a little known guy who made $100,000,000 in 2 yrs by the age of 28 and how you may use the same nitty-gritty, high octane business marketing “secrets” to ignite your website sales and get filthy rich.

Do you have a website?

Do you have any business?

Are you currently marketing any product or services online or offline?

Are you making as much money as you deserve to make?

Are you currently financially secured?

Read on because I have powerful news for you.

Why Your Website Is Not Making Money And How The Nitty-Gritty, High Octane Business Marketing “Secret” Of A Little Known Guy Who Made 100 Million Dollars In 2 Yrs By The Age Of 28 Can Help You Ignite Your Website Sales.

Have you made 100 million dollars in cash from your website or any business?

If you answer no, you need to hear what I have to say, so pay a close attention.

Hundreds of millions of people have websites today that are not making any money for them.

They have tried many different types of business marketing such as search engine marketing and optimization and web site promotion, banner ads, FFA ads, e-mail marketing, linking, e-zine ads and other website promotion, internet marketing, online promotion, internet promotion, internet marketing online, web site marketing, direct marketing and website sales promotion and failed.

Are you one of these people?

Are you doing any business marketing for any product, program or service?

Have you tried various types of business marketing and failed to get rich from your product or services?

Would you like to discover the ultimate business marketing secrets that can help you succeed?

If you answer yes, rejoice because at last, you may now have the ultimate business marketing solution to this problem.

One business marketing problem that all website owners or marketers or business owners have in common is the difficulty in locating the people who are interested in buying their products, programs and services.

In this article, you’ll discover how I stumbled to a powerful business marketing book that has a solution to this serious marketing problem.

5 years ago, I stumbled to a very powerful secret way to make money, known to only millionaires and billionaires.

After testing it, I created a program from it and called it “Mscsrrr: the millionaire secret cash system, generate $1500 weekly for life”.

You may have seen one of my websites on the internet.

I was so excited by this powerful money making “secret” that I decided to make it available to the public to help others.

But after setting up a website to promote it, I was hit by the harsh reality of business marketing and internet marketing online.

I was getting zero traffic! No traffic, no website sales. I was a failure in all the internet marketing online that I tried: search engine marketing optimization and sales marketing, banner ads, FFA ads, e-mail marketing, linking, e-zine ads and other internet marketing, internet marketing online, online promotion, website promotion, online marketing, business marketing, direct marketing, web site marketing and internet marketing solution..

I bought and read many internet marketing e-books from many internet marketing gurus.

I was making sales but not enough to get rich from! What I mean by rich is generating $100,000-$1,000,000 in website sales.

For this reason, I embarked on a 1 yr research on internet marketing online, website promotion, online marketing, business marketing, direct marketing, web site marketing and internet marketing solution.

You may have seen any of the several hundreds of my articles on web site marketing, internet marketing solution, internet marketing, internet marketing online, online promotion, website promotion, online marketing, business marketing, direct marketing and website sales posted at hundreds of thousands of websites all over the internet.

A week a go, I had some free time, so I decided to continue to do this online promotion, website promotion, online marketing business marketing, direct marketing internet marketing, internet marketing online, web site marketing, internet marketing solution research.

That was when I stumbled to the most powerful business marketing “secret” I have ever known during the past 20 yrs.

I discovered a little known guy (VJ) who used this insiders’ ultimate business marketing weapon to rake in 100 million dollars in 2yrs by the age of 28 yrs!

Not only has this guy (VJ) made 100 million dollars with this exciting powerful business marketing “secret”, but he is crazy enough to share this sizzling hot business marketing “secret” with the rest of the world.

After reading his letter, I could not eat or drink or sleep until I blasted my order out to him.

Within 3 days, he rushed this heavy package containing his business marketing book to me.

It is as big as the telephone book, very neat, very impressive, very well written, concise, to the point and over flowing with fantastic business marketing secrets on how he used this ultimate business marketing “secret” to create 100 million dollars fortune in 2 yrs.

Yes, you guessed right. I had to drop everything I was doing to devour this book.

Usually it takes me forever to read a small book.

But in 2 hrs, I surprised myself by how fast I devoured this 310 paged business marketing book brimming with the most fantastic secret marketing information I have ever been lucky to find anywhere.

Inside this magnum opus, nitty-gritty business marketing book, you’ll be amazed to discover the most powerful marketing secrets and tips on internet marketing solution, online promotion, website promotion, internet marketing, internet marketing online, web site marketing, online marketing, business marketing, direct marketing and website sales, and how the author used all these business marketing knowledge and skills to make $100,000,000 in cash in 2ysr!

There are many people who claim to be internet marketing, internet marketing online, web site marketing, internet marketing solution, online promotion, website promotion, online marketing, business marketing, direct marketing gurus (sorry, I will not name names) or offline marketing gurus.

They are full of talk, talk, and more talks. But little to show for it.

And they invite you to their seminars and try to charge you $1000, $2000 or even $5000 for outdated and stale information on internet marketing, web site marketing, internet marketing solution, online promotion, website promotion, online marketing, internet marketing online, business marketing, direct marketing and website sales.

Most of them are full of fluff. Very cheesy. I know all of them and may be you do too.

I don’t know any of these so called gurus who have personally made 100 million dollars with his/her online promotion, website promotion, online marketing business marketing, internet marketing, internet marketing online, web site marketing, internet marketing solution, direct marketing and website sales secrets by the age of 28! (Another Bill Gates in the making?)

I have never thought it wise to pay them $5000 no matter what internet marketing secret they may have. Perhaps I have been a fool. Or may be not.

However, what I can tell you is that, at last, I have found a guy who not only talks the talk, but has walked the walk and made 100 million dollars cash as proof that he knows what he is talking about.

What other proof do you need? (As for me, 100 million dollars proof is good enough for me.)

This is the kind of money that gets my juice flowing real fast.

What about you?

To illustrate to you the power and the genius of this marketing god, the writer, VJ, the creator of this ultimate business marketing “secret”, here is an excerpt of his letter at his website, in his own words:

“No matter how hard I tried, it always seemed like I wasn’t going to amount to anything real important in life. And this really sucked because I had a passion for the finer things. I wanted the gold Rolex, the sporty Mercedes, and the Million-Dollar Mega Mansion!

But when I looked in the mirror, I didn’t like what I saw. I was convinced the good life I wanted was just a dream.

But that was all about to change. Seriously- by the time I was 19, I had a brand-new Corvette. At 20, I had 2 brand-new Mercedes Benz automobiles. And at 21, I was the proud owner of a Rolls Royce Silver Spur!

By the time I turned 28… I made over $100 Million in gross sales. I profited over $50 Million. I owned two homes- one of them was 14,000 square feet and had a seven-car garage, a billiards room and a resort-style pool with an underwater bar! And I paid cash for the home!

In my garage, I had a red Lamborghini Diablo, a yellow Ferrari 360 Spider, a white Bentley Arnage Red Label, about 4 Mercedes, and a 12-passenger Lincoln Town Car Limo!

My checking account had over $10 Million in it. I was earning $400,000 in pay each and every week. That breaks down to $80,000 a day… or $10,000 an hour! And those figures were if I worked 5 days a week for eight hours a day, which I didn’t!

In the year 2002, I made more money than the CEOs of Federal Express… eBay… Amazon.com… Time Warner… Apple Computer… McDonalds… Microsoft… Nike… Yahoo… Ford Motor Company… General Motors… and Goodyear Tire- COMBINED! Yes-COMBINED.

In the May 12th, 2003 issue, Forbes Magazine listed their top paid 500 CEOs in America. Of their prominent and prestigious list of the 500 CEOs, I made more money than 483 of them.

$17,549,000 MORE than the CEO of Starbucks.

$13,030,000 MORE than the CEO of Target.

$17,225,000 MORE than the CEO of Motorola.

Now, this may all seem like I’m some rich (&zxc$3@) bragging about how rich I am… and you’re partly correct. I am bragging! But more importantly, the reason why I’m telling you about all this is that this course is about getting rich very quickly. If the talk of obscene money makes you feel uncomfortable, or even angers you, maybe you do not really want to be rich.

The reason why I’m telling you about all the toys I had when I was just 28, is to prove to you that if a guy like me… with a learning disability… a bad childhood… and no formal education can get filthy rich by the time I was 28… you can absolutely follow in my footsteps and build yourself your very own empire of wealth!”

Even Gary Halbert says, “……believe it or not, much of this information is so electrifying; it was unknown even to me.”

Gary Halbert is recognized all over the world as America’s numero uno marketing authority.

Can you imagine Gary Halbert admitting in writing that VJ’s book and marketing power secrets are electrifying to him? I need not say more.

So, if you’re tired of having websites that are not making any money or tired of making nickels and dimes and tired of all the lousy promotional secrets from the so called internet gurus (that don’t work), and you’re finally ready to turn over a new leaf and get serious about creating real wealth from whatever products, programs or services you currently market, may be you should consider finding out more about VJ’s super secret business marketing book.

In this unique powerful business marketing book, VJ has been very kind to reveal so many dynamic business marketing secrets he used (never before revealed in one book) : the products he sold to make 100 million dollars in 2 yrs, how he promoted it, when he promoted it and how you can duplicate his success.

Would you like to know the exact business marketing “secrets” on how to find hundreds of thousands and even millions of buyers for your products and services?

Would you like to get your paws on the exact business marketing “secrets” on how to market any product to hundreds of thousands and even millions of people who really need them?

Would you love to be a millionaire, the easy way?

If you answer yes, rejoice because VJ’s book has the ultimate business marketing “secret”. (http://www.maychic.com/vj )

If you know the business marketing “secret” on how to locate hundreds of thousands and even millions of people who are hungry and thirsty for your products and services, you can generate millions of dollars easily and get rich, like VJ!

Please feel free to copy and use this article at your website, e-zine or e-mail it to your friends and please retain the author’s resource box below.

Thank you.

Warmly,

Ikey Benney, CEO

]]> http://www.projectpangea.org/406/feed 0 An Easy Small Business Marketing Tip to Get More Profits http://www.projectpangea.org/an-easy-small-business-marketing-tip-to-get-more-profits http://www.projectpangea.org/an-easy-small-business-marketing-tip-to-get-more-profits#comments Tue, 09 Feb 2010 03:26:01 +0000 admin http://www.projectpangea.org/an-easy-small-business-marketing-tip-to-get-more-profits An Easy Small Business Marketing Tip to Get More Profits

Which small business marketing tip do you use to expand your business?

You may want to outsource part of your work because you don’t have the space, you have periodic busy periods, or you need more production to get orders out on time. Get these suggestions:

You could expand your market share by becoming a

middleman and offering your subcontractors products or

services. This will increase your business profits and

give you multiple income streams.

You won’t have to do time consuming tasks like

adding on new equipment or learning new software to

complete certain tasks. This will allow you to spend

more time testing your advertisements.

You won’t have to take the time to train employees.

This will allow you to spend more time working on your

marketing and advertising campaign.

You won’t have to interview employee candidates.

This will allow you to spend more time improving your

customer service, in return you will get more repeat

purchases.

You won’t have to buy extra office or work space to

complete certain tasks. You can use all the money you

save on other business expenses.

You won’t have spend money on employee costs like

taxes, medical, vacation time, holidays, workers comp.,

unemployment costs, etc. (These may vary depending on

which country you do business in.)

Give other businesses the option of selling your

product. It could be a simple joint venture deal or

an affiliate/associate program.

Learn sales ideas from reading and studying other

business’ advertising and marketing material. It

could be ads, brochures, tv ads, sales letters, etc.

You can speed up you order and delivery system with

the extra help. Your customers will appreciate the fast

service and you’ll have a higher chance that they will

buy from you again.

You can take on extra or large orders your business

couldn’t handle before. This will expand your market

share and you could also offer to take the work your

competition can’t handle.

You could get end up receiving orders from your

subcontractors. Your subcontractors may also tell other

people about your business.

Give your customers a surprise bonus for buying.

When you give customers more than they expect,

there is a good chance they will buy from you again.

Follow-up regularly with all your prospects and

current customers. When people see your ad more

than once they are more likely to buy.

The best small business marketing tip to make more orders is staying in touch with your current customers. Make more profits within your customers, do not invest your total resources and time to get new clients.

———————-

Massimo D’Amico is an Italian computer teacher. He has invented a way for any website owner to get Google AdWords pay-per-clicks for free. Google AdWords | For Free

NOTE: You have permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box.


About Author

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