Ridge Technology Marketing specialises in helping technology and software companies to use market research to market and sell their solutions more effectively. The following samples of sales opportunities driven by technology market research illustrate just how effective this method of market research can be.

Sample 1:

Country                          UK                                              

Company                        On File

Industry                          Warehousing

Turnover

Employees                     350

Number Sites                  1                       

Telephone                       On file

Contact Name                 On file                

Contact Title                            

DDI/Mobile                      On file

Fax                         

Email                             On file                

Web Site                        On file

Date Identified:                29th August 2008

Lead Expires:                   

Project Summary:

The Client is currently using a bespoke ERP solution among 50 users and intends to replace the existing ERP application. The Client is open to evaluating various ERP solutions and has expressed an interest in MS Navision. It is envisaged that the new ERP system will commence implementation circa Jan.09. There is a budget available for this implementation but it has not been disclosed. There is future opportunity for a Warehouse Management System for the Client.

Sample 2:

Country                          USA    

Industry                          Medical Device

Turnover                          Unknown            

Employees                     600+

Number Sites                  6

Telephone                       On file

Contact Name                On file                

Contact Title                   IT Manager         

DDI/MobileFax               On file

Email                            On file                

Web Site                       On file

Date Identified:               18th August 2008

Lead Expires:                 20th November 2008

Project Summary:

The Client has 9 companies and requires a global ERP solution. The Client is predominantly Microsoft based and is currently launching a MS CRM solution globally. The emphasis for this project is on an ERP implementation in the US and North American market with the remaining global offices thereafter. The Client is considering both an upgrade of the existing MS Dynamics NAV ver 3 to Dynamics AX as well as a replacement of MS Dynamics NAV. The proposed ERP system should include MRP, Order Processing, Logistics, Automated Purchase Order Processing and automated personal expense and credit card management. The Client is also looking at a Financial Reporting tool, possibly third party to incorporate consolidated accounts as well as the 9 individual company accounts.

When implementing technology market research it is important to consider the primary objective of the research campaign. Is it to understand customer needs, understand product performance or to generate sales opportunities. The above samples had a singular goal of generating sales opportunities for clients and the campaign criteria for this was very clear. Clarity of campaign objectives in technology market research is the key to success.

About Author

Michael Kelly is the founder and CEO of Ridge Technology Market Research. Ridge Consulting is a Technology Market Research Company focused on helping technology companies with their market research needs in Europe and North America. The company provides a range of IT lead generation and IT Pay Per Lead services. Contact: Michael Kelly Ridge Technology Market Research +353 91 444 124 mkelly@ridgebusiness.com

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Advanced article marketing can bring in pure profits from free, but highly targeted traffic. But only if you have an aggressive article marketing plan to follow every day! So if you want to discover article marketing secrets of top internet marketers like Fabian Tan, Sean Mize and others read on this article to find out 3 simple steps to follow for making $333 per day starting today.

Your Aggressive Article Marketing Plan Should Include The Following 3 Steps:

1.   Determine Niche And Find A Lot Of Cheap PLR Content.

First research and find the most profitable niches. Don’t worry if the niche you have chosen is too high-competitive. Never give up! I know many newbie affiliates who are making thousands of dollars per month from established niches like acne, weight loss or computer.  

After defining the niche you should have a lot of PLR articles for fast rewriting them for daily aggressive article marketing. Today there are so many PLR content membership sites you might be confused among them. Ensure you choose high-quality service. As an established article marketer, I would recommend you Article Underground – Best PLR Article Service on the market delivering top quality 400 articles on various niches each and every month.  

2.   Fast Article Writing

The second step is turning those PLR content into unique, copyscape passed articles included with useful information for a reader who is a potential buyer. In this case most marketers use the following option to instantly get top-notch, original content:

a)   Hiring writers for this job

b)   Or going for the cheaper option: rewriting articles using special content rewriting software

c)   Or the cheapest way is using the number 1 Fast Article Writing Software – Instant Article Wizard to churn out tens of articles within 2-3 hours. In this case you don’t need to buy PLR articles. The software will itself produce keyword rich article that will need only a few minor edits for getting ideal results for your advanced article marketing. 

3.   Aggressive Article Marketing

Now we came to the most important part of our advanced article marketing plan. It is not enough to produce high quality content for making $333 per day from Clickbank using article promotion.  

Of course, the final step is publishing and marketing your articles on highest traffic places online. The more sites you include in your marketing the more aggressive your marketing is. And the more aggressive your marketing is the more profits it brings in.

Aggressive article marketing should include at least the following steps:

1. Submission articles to top 10-20 Article directories
2. Massive article submission to minimum 1000 sites once or twice a week.
3. Cross linking between articles published on different sites.
4. Linking to your articles from web 2.0 sites like blogger, squidoo, hubpages,etc.
5. Video marketing – Using top-quality Article To Video Software to turn your each article into a professional video within minutes for submission to top 30 video sharing sites like youtube, metacafe,etc.
6.  Social bookmarking each and every article.
7. Pinging each and every article.

Conclusion:

You can earn $333 or more per day from your articles even if you are a newbie. The only thing you need is to have an advanced article marketing plan which you already got from this article. Now it is the very time to ACT!   

About Author

Want to Increase Profit Through Article Marketing like me?

Download FREE “Insider Article Marketing” Report and Instantly Copy-And-Paste A $690/Day Secret Article Profit System That Stuffs Your Bank Account With 24/7 Cash In Just A Few Days From Now – Guaranteed! Read more at http://www.articleinsiderprofit.info. I’m myself applying this magic formula and it really works!!!

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So you want to hire a Marketing Manager. Someone suggests you go to a headhunter or a dot com site. You get inundated with resumes from those with degrees in marketing or those with marketing backgrounds in major corporations – ad nauseam. Unfortunately, most of these applicants cannot fill the job.

The most appropriate applicant as a Marketing Manager for a lead based home improvement company has usually worked for a company with “in home” salespeople. They have a feel for what will pull leads in various advertising mediums; they understand the kind and quality of leads the company needs, as well as the kind and styles of the salespeople who will be issued the lead. A Marketing Manager in the home improvement business has the responsibility of keeping the lead pipeline full.

The ideal Marketing Manager will have to understand budget limitations, lead issuance and control factors and, above all, that leads are a precious commodity. Most leads are obtained expensively, and once acquired remain viable until your company or a competitor sells the product of interest to the prospect. Your Marketing Manager has to understand database management, confirmation and rehash scripting, how to negotiate with the media, event sources and S.F.I. relationships with big box and other similar “brand” sources. If a call center is involved, the ability to hire, train and supervise others is a necessity.

None of the above obviates the possibility that you won’t find “a diamond” without the experience defined. However, prepare yourself for training and control in the early stages because Marketing Managers in home improvement organizations are still an enigma.

Cues: Write the job description before you hire. Detail issues such as: what performance is expected, what budget to maintain (including the cost of the marketing manager) along with territory and product limitations. Compensate with a base salary and incentives for meeting budget requirements. Finally, evaluate these 3 considerations regarding the applicant: Can they do the job? Will they do the job? Do they fit?

About Author

Dave Yoho (www.DaveYoho.com) is president of one of the oldest, largest and most successful consulting groups in the United States as well as being a dynamic motivational speaker. He has produced numerous recorded series that will help you improve your business. Check out his website (www.DaveYoho.com) for more information on how his team can help your company meet or exceed its goals – - or call – - (703) 591-2490.

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Article marketing system starts with professional article marketing plan. If you don’t still have a proper article promotion plan, then you are likely leaving thousands dollars on the table. So start creating your article marketing plan by reading this article about how to plan article marketing. 

Here are 3 Steps to Creating Professional Article Marketing Plan:

1.    Define Niches.  

Intensive article marketing should include several campaigns at a time. Therefore first you have to determine several niches for promotion. Do some research and find out the most profitable niches to start with. 

2.    Determine The Amount Of Articles You Will Write For Each Niche.

Many bum marketers decide to write at least 30 articles for each affiliate product to test how profitable it is. Some article marketers might write 50 articles per product for the first time. So determine in advance your own article marketing system – how many articles you are going to write and submit per niche.     

3.    Determine Daily Schedule All In Detail. 

After the above mentioned 2 steps of article marketing plan, it is easier to create an exact daily schedule describing all details like: the number of articles to be written per day, the volume of daily article submission, the exact time of distribution, the list of article directories, and the lasting time of each article marketing campaign. 

Conclusion: 

Article marketing system is quite complicated and can done properly only in case if you act according to professional article marketing plan. In this way, you will double or even triple your daily and monthly income through only article promotion. 

About Author

Want to Increase Sales Through Article Marketing?

Download FREE “Insider Article Marketing” Report and Instantly Copy-And-Paste A $690/Day Secret Article Profit System That Stuffs Your Bank Account With 24/7 Cash In Just A Few Days From Now – Guaranteed! Read more at http://www.articleinsiderprofit.info.

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What is a Marketing Plan?
A marketing plan consists of a list of actions needed to attain marketing targets. It might be for a product, a service or a brand. There are marketing plans for short term targets – 1 year, and long term goals – five years.

A marketing plan could be part of an overall s-plan-for-a-home-business-venture/” target=”_blank”>business plan format. A good marketing strategy is the bedrock of a good marketing plan.

Why does a Home Business necessitate a Marketing Plan?
A marketing plan can assist a home business venture owner to focus his marketing efforts. It ensures methodical technique to providing products and services to fulfill and satisfy customers’ needs.

How to formulate a Marketing Plan
Drawing up a marketing plan is not that cumbersome. Center on the content and do not fret about the writing style. Center on the targets and the efforts required to attain them need to be stated clearly in the marketing plan. Take note that a sound marketing plan sets clear, realistic, achievable  and measurable targets. It should contain deadlines, a budget and allotment of  responsibilities.

Marketing Plan Outline
A common marketing plan outline might consist of these topics:

Current Market Analysis
Explain the current market condition which the business is in. It can later be used as a benchmark to tweak the marketing plan in the future. By using a marketing plan SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and also the PEST (Political, Economic, Social, Technological) analysis tools, write a brief description of the current product or service available, the marketing boons and obstacles the business might chance upon. Ponder over the threats posed by competitors and also study other factors that might affect the business in the year to come. This may aid in the development of strategies in the future.

Target Market
Definitely every product or service requires a market. This explains why customer analysis in marketing plans is essential to its success. The product could be directed at the online market as well as the offline market. It could be targeted at the general public or it could be targeted at a niche market. For an online market the analysis should include reasons why people shop online. Once a target market is determined, write a target market profile based on demographics and include selection benchmarks.

Marketing Objectives
Express the company’s marketing targets for the coming year. The goals should be specific, realistic and measurable in order to gauge the marketing progress. Avoid vague statements such as, “Increase indoor sales.” Incorporate specifics instead – “Increase indoor sales by 25%.”

Strategies to Achieving Objectives
If the marketing aim is to boost indoor sales by 25% then a strategy must to be formulated to meet this objective. For example, there could be special a promotion for walk-in customers. This promotion can be marketed through an emailed weekly newsletter to buyers. The strategies should be extensive and cover the 4P’s of marketing – Price, Product, Place, Promotion.

Marketing Budget
Exercising marketing strategies to reach marketing objectives costs money. Create a breakdown of marketing concerned expenses associated with the strategies. Have a look at the numbers and decide if it is too large a figure. Do not be afraid to lower or revise the budget until a practicable figure is attained.

Keep in mind that a marketing plan has to remain an ongoing process throughout the life of a business venture. Marketing plans should be adaptable to changes in environment so as to remain relevant. 

About Author

Brad Keet is an entrepreneur and Internet junky. Brad invites you to journey with him as he forays into the world of online home business and other things of interest to 20 somethings. For more of Brad’s take on things, log on to www.fromhomeeveryday.com

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