Publishers are changing their approach to getting their target audience’s attention. The once brilliant idea of facing books out for certain titles while keeping others faced in, use to be the advance in marketing a specific title. Now- publishers are trying to take those lists and lists of titles on an online shelf and reach internet audiences with entire books- electronic books. Publishers have discovered the value of XML content.

Not everyone in the publishing world has caught onto the benefits of XML. Most publishers are aware of the advantages of publishing online, but many of them are publishing online in one area while printing in another, using separate systems. Instead of one part of the publishing business focused on creating new online works while the other part of the publishing business continues to print paper works- publishers are finding they can combine their content resources. Convert content into XML with the help of an XML content server and reuse content over and over again.

Rather than buy a product for digital publishing, building an XML platform, like an XML content server, on top of an existing content base to create seamless XML content for online publication is what more and more publishers are leaning towards for multiple reasons.

A Digital Asset Management Application Created by an XML Content Server Allows Publishing Companies to:

• Easily move content from print to digital processes, automatically transforming any media into XML
• Access buried content using an enterprise search as part of a digital asset management application
• Revive buried content by pulling and picking from content already created, or previously published and create entirely new products
• streamline workflow and reduce time to market reusing previously written content, from images, documents and code
• Have a valuable content repository with all of your enterprises digital assets

Publishing companies are aware that society is moving more towards digital media over print. And, according to Publisher’s Weekly, back in January 2003, sales for electronic books increased 1,442% from January 2002 sales.

The International Digital Publishing Forum, formerly the Open eBook Forum (OeBF), published findings that in April 2006 electronic book publishers or (eBook publishers) reported increases in eBook revenue over the previous year with a 23% increase in eBook revenues since 2004.

In the publishing world, what was needed was an application that could still use all of a previous printed works, like an encyclopedia printer could still publish all of its printed research online as is and not have to recreate it again and at the same time, not have to hire an entire staff to do it.

New content applications like XML content servers provided the digital asset management solutions publishers needed to extract the information for multiple projects from multiple places within an enterprise without the need to hire several more people to create a ground up application. All that is needed is a digital asset management system that can catalog, store and export files with the ability to retrieve digital media using built-in text mining tools.

Now, one publishing organization, whether it is for life sciences, digital libraries, media producers, or insurance companies is able to publish content from a single source into web, print, CD-ROM and several other channels all using one digital asset management application.

About Author

About the author:Melissa Peterman is a web content specialist for Innuity, For more information about digital asset management or content applications , go to MarkLogic

I have written several articles on the subject of product creation from the standpoint of a product that is tangible. This article will deal with the subject of product creation that is not a physical manufactured good.

One of the largest growth areas in product creation is in informational products. These can be audio and video seminars through a paid streaming link or it could be an e-Book with a very specific niche market.

About Author

www.product-creation-innovation.com

www.instant-video-suite.com

When people think of XML applications and XML management, words like business and technology come to mind. But, with the help of an XML content server as a platform for any business wanting to control content, the sky is the limit to what kind of content projects can be created.

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XML management refers to making the most out of your XML content using XQuery, through an XQuery engine. With the right XQuery engine, large content organizations can search for complete categories, specific chapters or precise footnotes even if an organization has terabytes worth of information.

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For example, an XML content server provides the necessary platform to help organizations that have large content bases like publishers, insurance companies and government agencies gain control of their content as well as reuse and repurpose it. With an XQuery engine, XML content management has never been easier.

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For example, the Greenwood Publishing Group installed an XML content server with an XQuery engine, enabling them to search all of their content. The publishing group wanted to build an application to help people find recipes within a database called “Cooking with the Bible.” Since the bible is such a large text, and there are scores of Middle Eastern recipes the Greenwood Publishing Group needed an organized way to handle all of their content. Even if their current content wasn’t already in XML, with the XML content server, all of the content, no matter whether pictures, graphs or videos would be automatically converted into XML and could also be included into the query.

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Imagine how many projects could be completed in a matter of hours instead of days if you were able to pull out of your database all the images, recordings, documents and charts of a single subject and then repurpose that information into another publication or other type of media? Greenwood Publishing did just that- by taking advantage of their XML content server and their XQuery engine, they were able to research and find exact passages, historical evidence and meals and then create a book- “Cooking with the Bible.”

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Insurance organizations are using the XQuery engine to quickly complete reports, law firms are using XQuery engines to research dense legal cases more quickly and airlines are taking advantage of reusing already completed information to re-create flight manuals as well as user guides and reference manuals.

Digital content is growing at a huge rate everyday not only by each email everyone writes, but the previous paper content that is now going digital needs a storage place. With XML content servers using XQuery, XML management of all of your personal files, business or other industry thick with content overflow can now take control and finally find what they are looking for and make money in the process.

About Author

About the author: Melissa Peterman is a web content producer for Innuity . For more information about XML Management or XQuery Engine go to www.marklogic.com.