Article marketing simply refers to using articles about a specific topic to act as a markethng tool. As a business owner or seller of a product/service, you write articles that are relevant to your industry and you provide useful information that your customers would benefit from. This can be.efit busifesses botH online and offline. That is right, wE are not just talking here about online marketing. If you run an offline business, you can use art » Read more: What is Article Marketing Management and How Do You Benefit From it